Downtown Community Partnership Unveils New Logo

jessi-logo-dcpartnershipThe Downtown Community Partnership (DCP) is excited to announce Jessi Larson as the winner of the Logo Design Competition. “We set out to get the community involved with developing our new logo as part of our 2013 strategic plan on rebranding ourselves as an organization” said Mike Hahn, President/CEO of the Downtown Community Partnership, “We received over 20 entries ranging from freelance graphic designers to college students to graphic development firms. We couldn’t have been more excited with the participation!” The selection process narrowed down the top three which were then decided upon by the Executive Committee and the top design was approved by the Downtown Community Partnership Board of Directors.

The new logo features an art design encompassing four main shapes forming a circle. Jessi Larson describes the concept of her winning design: “The color palate was pulled directly from images that represent downtown, the community, and our natural landscape. Grass green, sky blue, harvest orange and wheat yellow. Amping up the intensity of these colors helps to reflect the vibrancy of our downtown community.

Jessi_Larson_4Equally part of the ‘re-branding’ is the inclusion of the DCP’s mission verbs: promote, advocate, educate, envision. Each mission verb is assigned a color. When the four colors are combined, as represented in the logo, you achieve a ‘whole’. The logo design is based around the concept of the DCP’s role in helping to make our community ‘whole’ by promoting, advocating, educating, and envisioning.”

Jed Pahan, Vice President of the Downtown Community Partnership added “Our organization structure is also based on the Main Street Four Point Approach® and with each verb representing our mission; it’s also able to emphasize Organization, Promotions, Economic Restructuring and Design in our advocacy of Downtown. I couldn’t be more enthused to have this logo represent the Downtown Community Partnership!”

With the new logo, the Downtown Community Partnership Board of Directors also recently approved a new Vision Statement: Our vision is for Downtown to be a thriving, vibrant, innovative, sustainable heart of the region and new Mission Statement: The mission of the Downtown Community Partnership (DCP) is to be promoters, advocates, educators, and visionaries of our historic Downtown by connecting and partnering inside our community and beyond.

Jessi Larson graduated with a B.S. in Interior Design and a minor in Psychology from North Dakota State University. She works as a freelance graphic designer and also an interior designer at Michael J. Burns Architects (MJBA) in Moorhead, MN. During her career at MJBA, she’s worked on many student housing facilities, historic preservation projects, and also spearheads the firm’s marketing and sustainability efforts. Noted projects include the Pence Building Renovation (Family HealthCare Center), Ceres Hall Renovation at NDSU, and Maxwells Restaurant. She volunteers with the United States Green Building Council, has spoken at NDSU and the University of Minnesota-Crookston on the importance of green design, and has also written for Inspired Home and Area Woman.
Growing up with an appreciation of the arts, Jessi developed a flair for drawing and playing guitar at a young age and continues to do so today. In her free time, she enjoys practicing yoga, traveling (a self-confessed London addict), and spending time with her French Bulldog, Baron.

More information on the Downtown Community Partnership can be found at